There are more and more responsible and ethical fashion brands as there are more and more conscientious consumers who study the way brands produce.
The dynamics of fast fashion
Sometimes terrible misfortunes are needed for us to react. It took an entire building to collapse in 2013 in Bangladesh (India) and hundreds of textile workers to die for us to open our eyes. It was in Dhaka's Rana Plaza; a building containing garment factories, a bank and several shops, collapsed during the morning rush hour, killing at least 1,127 people and injuring another 2,437. Most of them made clothes in very precarious conditions for well-known brands in the fastfashion , fast and cheap fashion.
It was then that we put faces, numbers and lives to this way of producing clothes and accessories. How else could a t-shirt cost us €5? How else can some brands launch up to 12 collections a year? It is only possible by going over people and the planet.
Who made my clothes?
From that tragedy arose a movement called Who made my clothes? who fights to change the fashion industry by raising awareness as consumers, encouraging us to ask ourselves who made my clothes? It is an exercise in transparency to reveal not only who sewed it, but also where, under what conditions, with what materials...
Sustainable fashion is not expensive . What is truly expensive is the human and environmental cost of clothing that is sold at low prices, a high price that we all pay as a society in the form of precariousness and poverty.
“Be the change you want to see”
If you have walked through the section About You will have seen how we work. We look for nearby fabric suppliers and ensure that the packaging of the garments can be reused or recycled. Our haramakis come to life in local workshops that train people at risk of exclusion, especially women. In spaces like the Ared Foundation wave Roure Foundation they use training as a transformation tool to teach a new profession and build a new life.
Changing the dynamics of fast fashion is a team effort. You sign up?