Who we are
Welcome to the heart of the brand!
Here we tell you why we created Happy Belly, what drives us, how we started. And we introduce you to the team that makes it all possible.
Fashion that cares
We're a fashion brand born in 2019 from the discovery of the Haramaki, a garment of Japanese origin that warms the centre of the body.
Since then we've designed Haramakis and fashion accessories that bring back centuries-old wellbeing practices, to make everyday life more comfortable.
We want you to feel held when you wear a Happy Belly. Knowing you've chosen a garment that's respectful of your skin and your body. Respectful of the people who made it possible. Respectful of the environment we live in.
We create comfortable accessories for all ages and bodies. We choose natural fabrics, like organic cotton or merino wool, and we're committed to quality and local production. Because we know that the most sustainable garment is the one that lasts the longest.
Manifesto
1. PAMPERING YOURSELF IS NOT A WHIM
Loving ourselves and taking care of ourselves go hand in hand. It doesn't matter which comes first. Pampering yourself isn't a luxury for special occasions: it's a fixed place in everyday life. The best time to start is now.
2. ANCESTRAL, NOT OUTDATED
Tradition doesn't expire if it works: it's protected, updated, reshaped. And if there's beauty too, even better — wellbeing also comes in through the eyes. We mix, without fear, the oldest traditions with today's design.
3. CONSCIOUS CHOICES
Every garment has a story: who made it, where, with what material, under what conditions. We believe in honest labels and in prices that reflect the real work of the people behind them.
4. CLOSE BY, WITHOUT BORDERS
The most interesting things don't always happen far away. Here, in the Mediterranean, there are networks, quiet complicities, crafts passed from hand to hand, and a landscape that has made us who we are: generous, a little unpredictable, wise in the art of living well.
5. SLOWLY DOES IT
Going slow is a way of doing things right. We move calmly, we take care with every step, we hold the pace, and we breathe. No garment made to last for years was ever made in a hurry.
Hello!
My name is Aurora Arenas López.
I'm a graphic designer, a yoga teacher, and the creator of Happy Belly Barcelona.
My path brings together two worlds that matter to me and that have, in a way, always been connected: creativity and wellbeing.
I studied Fine Arts and Editorial Design after a couple of years in Journalism. For over twenty years I co-ran Edittio, a web design and communications studio specialised in culture. At the same time I trained as a yoga teacher and co-founded Yogabiz, a yoga and meditation programme for corporate environments.
In 2019 I discovered the Haramaki — thank you, Emi — and immediately understood that I wanted to put the same care into how we get dressed as I put into every design or every yoga class. Especially into garments that, like the Haramaki, come from ancient traditions and would be a shame to lose; because they really work.
That's how Happy Belly Barcelona was born, a fashion accessories brand where we put creativity in the service of wellbeing.
Team & collaborators
Genia Valla: Photography
She turns each collection into images; if one of our photos has ever made you feel something, it's thanks to her.
David Solà: Web
Guardian of the online store, its design, and the countless behind-the-scenes details that make it possible to send haramakis out into the world.
Patri Gorgas: Intern
She's learning the brand's day-to-day with us, with enthusiasm and a fresh eye.
Javi Nieto: Ad campaigns
He treats every advertising euro like it's his own, and warns us if things start to spiral.
María Gómez: Production, Igualada.
Every knitted piece passes through her hands before it reaches yours; if something doesn't meet her standard, it doesn't leave the workshop.
More information
Do You Have a Shop?
If you think the Happy Belly product catalogue fits your customers, you'll find everything you need for shops at this link: Distribution Page.
Affiliate Programme
If you'd like to recommend our products as a Brand Ambassador, you can find out more at this link: Affiliate Programme.
Contact
If you'd like to know more about Happy Belly Barcelona, get in touch with us through this form. We can't wait to hear from you!
