Each collaboration with an artist to design our printed collection is a beautiful and enriching journey through their creative imagination. This time, the new collection of haramakis, turbans and mittens is called Simma and is the work of Kristina Nordlöf.
A multidisciplinary Swedish artist, based in Barcelona for more than 20 years, Kristina and I share a passion for colour, things made with love and, above all, a desire to live a conscious and committed life.
Kristina speaks
“I am inspired by women who dare to follow their own path and I would like to contribute to making them visible with what I do, both from a historical perspective and in the present. That is why I create designer textile collections that are recognizable by their bold prints and colors.
I grew up in the north of Sweden and found my creative harmony in Barcelona. Since I was a child I have been fascinated by textiles, a material traditionally closely associated with the “feminine world” and often undervalued. Over the years I have learned to question the limitations placed on us by our environment, the image we have of ourselves and what we think we can be (or not). I like it when my work provokes reflection and can contribute to positive change on a personal or collective level.”
With this philosophy, Kristina carefully chooses the origin and composition of the materials she uses in her creations: scarves, dresses, hats, notebooks, cushions or tablecloths, everything exudes attention to detail and quality.
To capture the Simma collection on fabric, we have collaborated again with Fred Conte, from Atelier Spritz, who masters screen printing like no one else. The result is a vibrant and enveloping proposal at the same time, full of color and with a marine rhythm that invites you to dive in and that is precisely what "Simma" means in Swedish. : swim.
About the Design
In Kristina’s words: “The design is based on the connection between Swedish and Japanese culture. The starting point is the elements of nature and the fundamental role they play in my life. I started working on the design thinking of the tall pine trees of Sweden, the Japanese bamboo forests and the healing cold water baths.
There are two layers that form a kind of axis or balance. Behind the tall trees and the water current, in front of them, form the illusion of fish that could be koi fish, an icon of Japanese culture that symbolizes perseverance, strength and determination.
The original design came from a manual drawing with Indian ink, which was then converted into a collage and shapes cut with scissors, and then digitized to create the appropriate report for screen printing.”
Screen printing
Based on the design, Fred printed the report on metres and metres of fabric in four colours: lime, yellow, beige and pink. Later, in Inma's tailoring workshop, the different pieces that make up each garment were cut, and the result is that no two haramakis, turbans or mittens are the same!
The entire Simma collection is made up of unique and reversible garments so you can combine them as you like while pampering yourself.
We invite you to swim with us!
Discover the new Simma collection here
You can also see Kristina's work here: kristinanordlof.com
